Berry Bros. Smoothies
Description:
Berry Bros. Smoothies is a family-owned smoothie shop dedicated to energizing and inspiring healthy living among its patrons. My mission was to help develop a brand that communicated Berry Bros. Smoothies' purpose of providing delicious, nutritious smoothies that support a vibrant and active lifestyle. I utilized Adobe Creative Suite products throughout this project.
As the company name suggests, I wanted the brand logo to include an image of a berry, choosing a blueberry for the logo. I also aimed for the brand colors to emphasize the vibrant hues of fruits such as berries, bananas, and pomegranates.
I used organic shapes and forms, along with soft yet vibrant colors, to convey a welcoming atmosphere. The owners of Berry Bros. Smoothies wanted their business to be family-oriented, and this design approach aligns with their vision.
Process:
Before beginning the design process, I met with the clients to discuss their vision for how they wanted their business to be perceived by customers. The keywords they consistently emphasized were "energized," "family-oriented," "bold," and "clear." Based on this, I created a mood board with color choices and potential typefaces that best communicated these sentiments.
Once the client approved the mood board, I moved on to sketching potential logos. Given that the business's name included the word "Berry," I aimed to incorporate a berry motif into the design.
Once the logo mark was selected, I proceeded to apply the colors to the design. I chose a dark pink-purple shade, reminiscent of a pomegranate, a vibrant yellow similar to a banana, to evoke energy, and a light pink, akin to a strawberry banana smoothie.
Once the logo mark was approved, I created mockups and developed a comprehensive branding system, demonstrating how the logo would be applied across various products. Additionally, I designed a social media strategy to effectively promote the brand.