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Berry Bros. Smoothies 

Description:

Berry Bros. Smoothies is a family-owned smoothie shop dedicated to energizing and inspiring healthy living among its patrons. My mission was to help develop a brand that communicated Berry Bros. Smoothies' purpose of providing delicious, nutritious smoothies that support a vibrant and active lifestyle.

As the company name suggests, I wanted the brand logo to include an image of a berry, choosing a blueberry for the logo. I also aimed for the brand colors to emphasize the vibrant hues of fruits such as berries, bananas, and pomegranates.

I used organic shapes and forms, along with soft yet vibrant colors, to convey a welcoming atmosphere. The owners of Berry Bros. Smoothies wanted their business to be family-oriented, and this design approach aligns with their vision.

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